How to Generate Viral Content with Google Web Stories

When utilized effectively, Google Web Stories can serve as a powerful method to generate substantial traffic for your content.

What exactly are Google Web Stories?

Imagine them as web-based versions of Instagram Stories. Currently, Web Stories can appear in various places:

• Standard search results.
• Google Images.
• In lieu of YouTube videos in search results.
• Google News search results.

It’s quite evident that Google is actively promoting Web Stories.

Now, you might be curious…

Do Google Web Stories yield results?

Absolutely! Here are a few examples:

• Last year, Andrea Volpini created a Web Story highlighting the top SEO trends for 2021. It gained immense popularity, garnering over 3,000 clicks and 360,000 impressions.
• Google featured a blog post about how a Brazilian media portal utilized Web Stories to boost engagement by more than 250 percent.

So, without a doubt, Google Web Stories are effective.

If you wish to create your own, Google has conducted an entire workshop on this topic.

In essence, your stories should be visually engaging, consisting of approximately 10 to 15 pages, and limit the text on each page to less than 280 characters. These guidelines are certainly helpful.

For a detailed exploration of using Web Stories and numerous other growth channels, we delve extensively into them in a recent deep learning dive.

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